The partners in African Relish are Philip & Lisa Key and Jeremy Freemantle. They are old friends, drawn together by their mutual love of food and good living. We have spent most of our careers in the worlds of film, design and marketing. We chose this quaint village for its indefinable qualities of hospitality and sense of place in South Africa’s history. General Manager Virna Gouws adds her local knowledge and organisational skills to our management team.
Jeremy Freemantle
Jeremy was involved in the corporate communication, design and advertising industries for 30 years and he served as chief executive of two of South Africa’s leading corporate communications businesses. He has been appointed to the board of the International Culinary Tourism Association (ICTA), is an accomplished chef and serves as managing director of African Relish. He believes strongly that we have a great deal to learn about our cultural diversity through cuisine. Jeremy and his wife, Diana, have relocated to Prince Albert.
Philip Key
Philip is the founder and chief executive of Moonlighting Film Production Services, an internationally renowned company involved in the production of major Hollywood films and international commercials. Moonlighting has offices in South Africa, Romania and Chile. He brings a great deal of entrepreneurial and business experience to African Relish and believes that the company will have a positive impact on the local tourism industry. Philip will assume a non-executive role in the business.
Lisa Key
Lisa has been involved in marketing for most of her career and continues in this role for African Relish. She has worked in advertising, public relations and publishing. Lisa has also been Marketing Director for some of South Africa’s leading production companies. She recently qualified cum laude in Archaeology and Anthropology at the University of Cape Town. Lisa brings this fusion of experience and talent to developing African Relish. She is the mother of 5 children and lives in Cape Town with Philip and their family.
Virna Gouws
Virna Gouws studied at Stellenbosch University and is a long time resident of Prince Albert. She is an indispensable part of African Relish through her exceptional skill in managing every aspect of the business and her local knowledge is also invaluable. Virna manages the finances, human resources and general management of the company. She maintains that she does not like cooking, but is actually highly accomplished at the craft.
